The concept here is that the user actually "preforms" the Mechanism of Action (MOA) for this product. This ad was targeted to health care professionals (with a base understanding of the drug's performace).

Move your mouse into the banner, and the Avandia pill will "stick" to your mouse; then move your mouse (and the pill) to the bottom right of the banner to trigger the MOA.

Click here to RESET the banner.